These Practices Will Keep Your Business Strong During The Soft Economy Your dealership is not powerless in the wake of the Coronavirus (COVID-19) outbreak. Yes, the economy is soft, but you can still generate service revenue and make car sales. The trick is to modernize your dealership, to take it beyond 2020. The pandemic may […]
People are extremely hesitant to part with their money during a time when many have been laid off and businesses are dealing with a soft market. However, they also need their cars and they need them to function. Therefore, your service department has a demand it can fulfill. The trick is getting customers to trust […]
Reducing in-person contact, or even eliminating it entirely, is no longer a luxury. In the Coronavirus era where social distancing has become the new norm, giving your service customers the option of contact-free appointments has become mandatory.
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
Implementing digital technology into your dealership’s car sales process is a highly effective way to connect with customers on a personal level and customize their experience. Your customers have come to expect this level of service in the interactions they have with brands. This includes automotive dealerships.
Tracking down cars that meet the parameters of your vehicle buyback program can be challenging and time-consuming. However, it is necessary to ensure the program is profitable. Successfully pulling off this feat requires careful coordination between your sales and service departments, as well as tactfully approaching the customers whose vehicles you want to purchase. With […]
The makers of communication platforms love to claim their solutions are automated, but many lack true automation. In order to qualify as true automation, a solution must have the capability to operate or control a process by a highly automatic means. Intelligent automation, by its very nature, reduces the level of human intervention required. It […]
“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You’ve likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair shop […]
Service departments that lack a strategy focused on making sure parts do not sit unused on shelves can quickly end up with an obsolescence issue. When customers fail to come in for a scheduled repair for which a part was ordered, or a part gets ordered twice by mistake and the error is not caught […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]