These Practices Will Keep Your Business Strong During The Soft Economy Your dealership is not powerless in the wake of the Coronavirus (COVID-19) outbreak. Yes, the economy is soft, but you can still generate service revenue and make car sales. The trick is to modernize your dealership, to take it beyond 2020. The pandemic may […]
People are extremely hesitant to part with their money during a time when many have been laid off and businesses are dealing with a soft market. However, they also need their cars and they need them to function. Therefore, your service department has a demand it can fulfill. The trick is getting customers to trust […]
Reducing in-person contact, or even eliminating it entirely, is no longer a luxury. In the Coronavirus era where social distancing has become the new norm, giving your service customers the option of contact-free appointments has become mandatory.
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
Implementing digital technology into your dealership’s car sales process is a highly effective way to connect with customers on a personal level and customize their experience. Your customers have come to expect this level of service in the interactions they have with brands. This includes automotive dealerships.
Tracking down cars that meet the parameters of your vehicle buyback program can be challenging and time-consuming. However, it is necessary to ensure the program is profitable. Successfully pulling off this feat requires careful coordination between your sales and service departments, as well as tactfully approaching the customers whose vehicles you want to purchase. With […]
“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You’ve likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair shop […]
The makers of communication platforms love to claim their solutions are automated, but many lack true automation. In order to qualify as true automation, a solution must have the capability to operate or control a process by a highly automatic means. Intelligent automation, by its very nature, reduces the level of human intervention required. It […]
Service departments that lack a strategy focused on making sure parts do not sit unused on shelves can quickly end up with an obsolescence issue. When customers fail to come in for a scheduled repair for which a part was ordered, or a part gets ordered twice by mistake and the error is not caught […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages – 76.4% of those messages Were automated – in March of 2019. Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Dealerships using TEXT2DRIVE sent customers a total of 4.7M text messages – 76% were automated! Maintaining clear, productive communication with customers is tricky. The busy lives of many people make it challenging to deal with snail mail, clean out their email inboxes and take phone calls. Getting customers to respond, even if they do any […]
How To Effectively Use Intelligent Automation Powered by Artificial Intelligence (AI) In Your Service Department Well-timed, non-intrusive communication with customers is essential for fueling the overall success of your service department. It is imperative to keep your service department at the forefront of customers’ minds from the day they purchase a new or used vehicle […]
Clear communication is vital to the success of any business – and for automotive dealerships, it is the very lifeblood. Keeping customers informed about their repairs, eliciting responses from them when their vehicle is due for repair and keeping records of conversation are all critical indicators of success. This might sound like a tall order […]
Low customer satisfaction index (CSI) can cost dealerships millions of dollars in lost opportunities. Think of CSI scores as another form of reviews – only these “reviews” make even more of an impact because J.D. Power reports on them.
Your service department could be making money on recommended work – if it was actually recommended to the customer. We said “IF.” One of the common reasons services show as being declined is, the customer did not know about it – either because the service advisor failed to tell them or because the wrong person […]
Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services […]
When it comes to communicating with dealerships, these days customers want a hands-on digital customer service experience – but not necessarily in the sense you may think.
Keeping the lines of communication open with employees and customers at a busy automotive dealership is challenging when you have so many other areas to consider. While communication may seem like a minor issue, a gap in it can become extremely costly.
Sending videos of recommended repairs to customers using the new TEXT2DRIVE™ mobile app increases customer pay by $125 per repair order (RO). Average customer pay when videos are sent: $276.64 Average customer pay when videos are not sent: $151.84
They Strongly Suggested A Partnership With Text Messaging Software Companies To Use Their Proven Platforms To Increase CSI Responses, Strengthen Their Brand & Improve Retention
In a perfect world, original equipment manufacturers (OEMs) and customers would never change the maintenance schedule on their vehicles. However, as you are well aware, this is not the case. And when the OEM alters their schedules for newer vehicles and technology, or customers change their appointment because they’re too busy, keeping up with it can quickly turn into […]
Improving Customer Satisfaction Through Text Messaging Can Better An Auto Manufacturer’s Brand Awareness & Sales While Auto Manufacturers (MFRs) rely on dealers to “rep” their products to consumers, they needn’t—and shouldn’t—take a back seat to managing the customer experience. The customer’s experience & satisfaction at the dealership directly affects the overall brand & sales of the […]
Text messaging is a time saver…one Volvo dealership reports that service advisors save as much as 40 hours a month using the TEXT2DRIVE™ messaging platform to notify customers of service intervals, repairs completion and follow-up in place of leaving a voicemail. What’s even better than saving time and money?
Technology is changing everything these days. It’s changing the way we communicate with each other, it’s changing the way we shop, and it’s definitely changing the way customers interact with their auto dealer’s service department.
An Actual Case Study About Hebert’s Town & Country Improved Communication Is A Dealership’s Key To High CSI Scores! TEXT2DRIVE™ is a revolutionary text message marketing and sales tool developed specifically for dealerships. In many ways, it automates and significantly improves communication with your customers.
Recently, Dave Bushnell, Service Manager at Sandberg Volvo Cars in Lynnwood, Washington reported a dramatic increase in their dealership’s CSI (customer service index) score since switching to TEXT2DRIVETM. They came to us looking for the best way to communicate with their customers, but weren’t sure how to close the gap.
We’ve all heard it. “The Survey.” It’s that seemingly harmless questionnaire that can end up losing crucial sales or even bankrupt an auto manufacturer altogether if left unattended. Don’t take this as a scare tactic; take this as reality. Whether we agree with it or not, the Customer Satisfaction Index (CSI) is crucial for all […]