The once-ubiquitous sound of ringing phones has faded into a muted hum. In today’s digital age, answering a phone call feels increasingly like an antiquated ritual. We screen calls, letting them roll to voicemail or simply ignore them altogether. This shift in communication behavior has profound implications for businesses, particularly those reliant on direct customer […]
Do you remember that one house down the street when you were a kid, the one that had a new car in the driveway every couple of years? Thinking back, it wasn’t a random string of vehicle makes, was it? They were always the same brand. Mr. and Mrs. Smith would take their old ride […]
Why do some service departments thrive while others struggle? Reputation and efficiency are critical factors in every customer decision. When drivers choose a dealership to work on their vehicle, they want to feel assured that they will receive the highest-quality, most dependable service in the least possible amount of time. To attract and retain customers […]
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores, and quick-lube shops. The remaining 20% use the services […]