Phone Calls Are Dead. Dealers Need To Embrace Texting For Customer Retention 

The once-ubiquitous sound of ringing phones has faded into a muted hum. In today’s digital age, answering a phone call feels increasingly like an antiquated ritual. We screen calls, letting them roll to voicemail or simply ignore them altogether. This shift in communication behavior has profound implications for businesses, particularly those reliant on direct customer […]

Leveraging Vehicle Recall Notices for Increased Sales and Customer Loyalty

For fixed-ops leaders worried about all the talk of declining service volume, know there’s a pool of more than 2.5 million customers waiting to hear from your dealership. And when we say “waiting,” we mean vehicle owners whose lives literally depend on your dealership contacting them. According to a recent post from Carfax, which reported […]