The once-ubiquitous sound of ringing phones has faded into a muted hum. In today’s digital age, answering a phone call feels increasingly like an antiquated ritual. We screen calls, letting them roll to voicemail or simply ignore them altogether. This shift in communication behavior has profound implications for businesses, particularly those reliant on direct customer […]
When it comes to sales communications, standardizing them is critical for quality control and maximizing sales conversions. The results of studies by TAS Group and the Harvard Business Review have revealed that businesses that implement a sales process outperform businesses that do not. 70% of the companies that follow a structured sales process are high […]
Social distancing is the new normal, but that does not mean your car sales need to suffer as a result. The Coronavirus (COVID-19) pandemic has changed many aspects of the way people do business and auto dealerships are no exception. Customers want to know that you have put certain measures in place. For this reason, you […]
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
Your dealership has the chance to get a new lease or sell a new vehicle every time a customer pulls into your service bay. This situation offers you several different opportunities: Acquire new inventory that will sell at maximum profit Sell a vehicle to a customer more frequently Get a customer into a new lease […]
Selling a customer a new vehicle is just half of the battle. Losing customers to a competitor once they are ready to replace it is far too easy. Customer retention is one of the biggest struggles dealerships face. You will drastically increase your chances of selling your customers their next car if you stay in […]
Consumers have many options when it comes to transportation these days. Uber and Lyft, taxis, public transportation, electric cars, the future adoption of self-driving cars and high gas prices have made it enormously tempting to ditch their vehicles altogether. This reality can make keeping up with vehicle sales seem nearly impossible at times. Factor in […]
There is one simple yet powerful step your sales staff can take to increase the number of vehicles they sell: text message shoppers videos of cars in which they have already expressed interest or that meet their preferences.
You have enough going on in your service department without wasting time on ineffective communication tactics that leave customers unhappy and put your staff behind schedule. At the same time, an adequate amount of communication is critical for keeping your customer satisfaction index (CSI) scores up. So, does this leave you stuck between a rock […]
When it comes to selling cars, you can never get too much time. Every minute gained is time you can invest in pursuing qualified prospects and making another sale. Communicating with customers throughout the selling process and following up with them after a car sale is time-consuming, yet critical to the success of your dealership.