There are compelling reasons why text messaging has become one of the main ways that people communicate. It is fast, convenient, and can be done anytime and in just about any setting. Text messaging does not discriminate; people who are hearing or speech impaired or deaf can read and respond to a text without any […]
“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You’ve likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair […]
The makers of communication platforms love to claim their solutions are automated, but many lack true automation. In order to qualify as true automation, a solution must have the capability to operate or control a process by a highly automatic means. Intelligent automation, by its very nature, reduces the level of human intervention required. It […]
Are safety recall alerts for cars a problem for your service department? Wait, how is this possible? Between being mandated by law, issued by manufacturers, and no additional cost to the consumer, safety recalls are a gold mine for any dealership. The problem is, this gold mine is largely untapped by the majority of service […]
Service departments that lack a strategy focused on making sure parts do not sit unused on shelves can quickly end up with an obsolescence issue. When customers fail to come in for a scheduled repair for which a part was ordered, or a part gets ordered twice by mistake and the error is not caught […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
15.37%* Of Customers Who Received Reminders Had Service Performed In Less Than 30 Days Trying to keep track of multiple OEM schedules as they pertain to each customer’s vehicle perfectly illustrates the conundrum that many service departments find themselves facing. Recommended maintenance is a solid potential source of revenue for dealerships, but traditionally, capitalizing on […]
Showing A Customer Necessary Repair Work Using Video, Suburban Volvo Obtained An Approval For $4,000 In Recommended Repairs Suburban Volvo discovered firsthand how powerful video can be when it comes to obtaining customer approval for recommended repairs. This is significant. Getting approval from customers for repairs recommended by your service staff can be tricky.
The average vehicle owner is not a mechanic. When it comes to recommended repairs, they need to be shown the issue in a clear and easily understood way. Customers will fully comprehend the necessity of the repair work when it is presented using tactics such as video and voiceover.
Dealerships Enjoy An Average 6.5% Show Rate Increase Due To Automated Service Appointment Reminders Despite hundreds of thousands of dollars in potential revenue to gain, far too many dealerships are missing the mark when it comes to winning over and retaining repeat business. The process starts with encouraging customers to use their service department and […]