Are vehicle safety recalls a problem for your service department? Wait, how is this possible? Between being mandated by law, issued by manufacturers and no additional cost to the consumer, safety recalls are a gold mine for any dealership. The problem is, this gold mine is largely untapped by the majority of service departments.
15.37%* Of Customers Who Received Reminders Had Service Performed In Less Than 30 Days Trying to keep track of multiple OEM schedules as they pertain to each customer’s vehicle perfectly illustrates the conundrum that many service departments find themselves facing. Recommended maintenance is a solid potential source of revenue for dealerships, but traditionally, capitalizing on […]
Dealerships Enjoy An Average 6.5% Show Rate Increase Due To Automated Service Appointment Reminders Despite hundreds of thousands of dollars in potential revenue to gain, far too many dealerships are missing the mark when it comes to winning over and retaining repeat business. The process starts with encouraging customers to use their service department and […]
When it comes to turning around recommended work that customers decline, there are many factors to consider. One of the most important is the possibility that the vehicle owner was never informed in the first place. This can happen for several reasons. For example, someone other than the vehicle owner may have picked it up […]
Previously Declined Service Reminders Increase Service Dept Revenue by $6,643 on Average 12.65% of customers contacted about declined recommended repairs open a repair order (RO) within 30 days at dealerships that use TEXT2DRIVE™. This response amounts to an additional $6,643 on average from January 2019 to February 2019 due to automated declined service reminders.
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages – 76.4% of those messages Were automated – in March of 2019. Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Sending videos of recommended repairs to customers using the new TEXT2DRIVE™ mobile app increases customer pay by $125 per repair order (RO). Average customer pay when videos are sent: $276.64 Average customer pay when videos are not sent: $151.84
Text messaging is a time saver…one Volvo dealership reports that service advisors save as much as 40 hours a month using the TEXT2DRIVE™ messaging platform to notify customers of service intervals, repairs completion and follow-up in place of leaving a voicemail. What’s even better than saving time and money?
Technology is changing everything these days. It’s changing the way we communicate with each other, it’s changing the way we shop, and it’s definitely changing the way customers interact with their auto dealer’s service department.