People are extremely hesitant to part with their money during a time when many have been laid off and businesses are dealing with a soft market. However, they also need their cars and they need them to function. Therefore, your service department has a demand it can fulfill. The trick is getting customers to trust […]
Social distancing is the new normal, but that does not mean your car sales need to suffer as a result. The Coronavirus (COVID-19) pandemic has changed many aspects of the way people do business and auto dealerships are no exception. Customers want to know that you have put certain measures in place. For this reason, you […]
Customers Spend $125* More When Videos Are Sent A robust audience of dealership personnel had everything to gain when they joined the TEXT2DRIVE™ video communication webinar that was held on November 14th, 2019. Using the video app, service technicians can easily record and send videos to customers in which they point out repairs that need […]
“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You’ve likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair shop […]
Showing A Customer Necessary Repair Work Using Video, Suburban Volvo Obtained An Approval For $4,000 In Recommended Repairs Suburban Volvo discovered firsthand how powerful video can be when it comes to obtaining customer approval for recommended repairs. This is significant. Getting approval from customers for repairs recommended by your service staff can be tricky.
The average vehicle owner is not a mechanic. When it comes to recommended repairs, they need to be shown the issue in a clear and easily understood way. Customers will fully comprehend the necessity of the repair work when it is presented using tactics such as video and voiceover.
Using Video Increases Service Revenue, Boosts Sales & Improves Customer Service A whopping 96% of Americans own cell phones, and of this vast group, 81% own smartphones. The majority of smartphone owners use their devices to engage in two activities: text messaging and watching videos. It makes sense, then, that a full-featured communications platform that […]
Consumers have many options when it comes to transportation these days. Uber and Lyft, taxis, public transportation, electric cars, the future adoption of self-driving cars and high gas prices have made it enormously tempting to ditch their vehicles altogether. This reality can make keeping up with vehicle sales seem nearly impossible at times. Factor in […]
There is one simple yet powerful step your sales staff can take to increase the number of vehicles they sell: text message shoppers videos of cars in which they have already expressed interest or that meet their preferences.
Sending videos of recommended repairs to customers using the new TEXT2DRIVE™ mobile app increases customer pay by $125 per repair order (RO). Average customer pay when videos are sent: $276.64 Average customer pay when videos are not sent: $151.84