The makers of communication platforms love to claim their solutions are automated, but many lack true automation. In order to qualify as true automation, a solution must have the capability to operate or control a process by a highly automatic means. Intelligent automation, by its very nature, reduces the level of human intervention required. It […]
Service departments that lack a strategy focused on making sure parts do not sit unused on shelves can quickly end up with an obsolescence issue. When customers fail to come in for a scheduled repair for which a part was ordered, or a part gets ordered twice by mistake and the error is not caught […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
15.37%* Of Customers Who Received Reminders Had Service Performed In Less Than 30 Days Trying to keep track of multiple OEM schedules as they pertain to each customer’s vehicle perfectly illustrates the conundrum that many service departments find themselves facing. Recommended maintenance is a solid potential source of revenue for dealerships, but traditionally, capitalizing on […]
Dealerships Enjoy An Average 6.5% Show Rate Increase Due To Automated Service Appointment Reminders Despite hundreds of thousands of dollars in potential revenue to gain, far too many dealerships are missing the mark when it comes to winning over and retaining repeat business. The process starts with encouraging customers to use their service department and […]
When it comes to turning around recommended work that customers decline, there are many factors to consider. One of the most important is the possibility that the vehicle owner was never informed in the first place. This can happen for several reasons. For example, someone other than the vehicle owner may have picked it up […]
Previously Declined Service Reminders Increase Service Dept Revenue by $6,643 on Average 12.65% of customers contacted about declined recommended repairs open a repair order (RO) within 30 days at dealerships that use TEXT2DRIVE™. This response amounts to an additional $6,643 on average from January 2019 to February 2019 due to automated declined service reminders.
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages – 76.4% of those messages Were automated – in March of 2019. Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Clear communication is vital to the success of any business – and for automotive dealerships, it is the very lifeblood. Keeping customers informed about their repairs, eliciting responses from them when their vehicle is due for repair and keeping records of conversation are all critical indicators of success. This might sound like a tall order […]
You have enough going on in your service department without wasting time on ineffective communication tactics that leave customers unhappy and put your staff behind schedule. At the same time, an adequate amount of communication is critical for keeping your customer satisfaction index (CSI) scores up. So, does this leave you stuck between a rock […]