Chargebacks due to fraudulent transactions cost the auto industry over 6 billion dollars* per year. Dealership fraud was at an all-time high even before COVID struck: A hacking attack occurs every 39 seconds.* In 2018 credit card fraud reached $6.8 billion in the US.* New account fraud is up 13%.* Account takeovers […]
These Practices Will Keep Your Business Strong During The Soft Economy Your dealership is not powerless in the wake of the Coronavirus (COVID-19) outbreak. Yes, the economy is soft, but you can still generate service revenue and make car sales. The trick is to modernize your dealership, to take it beyond 2020. The pandemic may […]
The Coronavirus outbreak has given the United States economy a gut punch. Industries are reeling from mandated shutdowns and thousands of people have lost their jobs. Naturally, this has caused consumer spending in some sectors to grind to a halt.
Reducing in-person contact, or even eliminating it entirely, is no longer a luxury. In the Coronavirus era where social distancing has become the new norm, giving your service customers the option of contact-free appointments has become mandatory.
Customers Spend $125* More When Videos Are Sent A robust audience of dealership personnel had everything to gain when they joined the TEXT2DRIVE™ video communication webinar that was held on November 14th, 2019. Using the video app, service technicians can easily record and send videos to customers in which they point out repairs that need […]
“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You’ve likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair shop […]
Are vehicle safety recalls a problem for your service department? Wait, how is this possible? Between being mandated by law, issued by manufacturers and no additional cost to the consumer, safety recalls are a gold mine for any dealership. The problem is, this gold mine is largely untapped by the majority of service departments.
Service departments that lack a strategy focused on making sure parts do not sit unused on shelves can quickly end up with an obsolescence issue. When customers fail to come in for a scheduled repair for which a part was ordered, or a part gets ordered twice by mistake and the error is not caught […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
15.37%* Of Customers Who Received Reminders Had Service Performed In Less Than 30 Days Trying to keep track of multiple OEM schedules as they pertain to each customer’s vehicle perfectly illustrates the conundrum that many service departments find themselves facing. Recommended maintenance is a solid potential source of revenue for dealerships, but traditionally, capitalizing on […]
Showing A Customer Necessary Repair Work Using Video, Suburban Volvo Obtained An Approval For $4,000 In Recommended Repairs Suburban Volvo discovered firsthand how powerful video can be when it comes to obtaining customer approval for recommended repairs. This is significant. Getting approval from customers for repairs recommended by your service staff can be tricky.
The average vehicle owner is not a mechanic. When it comes to recommended repairs, they need to be shown the issue in a clear and easily understood way. Customers will fully comprehend the necessity of the repair work when it is presented using tactics such as video and voiceover.
Dealerships Enjoy An Average 6.5% Show Rate Increase Due To Automated Service Appointment Reminders Despite hundreds of thousands of dollars in potential revenue to gain, far too many dealerships are missing the mark when it comes to winning over and retaining repeat business. The process starts with encouraging customers to use their service department and […]
When it comes to turning around recommended work that customers decline, there are many factors to consider. One of the most important is the possibility that the vehicle owner was never informed in the first place. This can happen for several reasons. For example, someone other than the vehicle owner may have picked it up […]
Previously Declined Service Reminders Increase Service Dept Revenue by $6,643 on Average 12.65% of customers contacted about declined recommended repairs open a repair order (RO) within 30 days at dealerships that use TEXT2DRIVE™. This response amounts to an additional $6,643 on average from January 2019 to February 2019 due to automated declined service reminders.
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages – 76.4% of those messages Were automated – in March of 2019. Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Dealerships using TEXT2DRIVE sent customers a total of 4.7M text messages – 76% were automated! Maintaining clear, productive communication with customers is tricky. The busy lives of many people make it challenging to deal with snail mail, clean out their email inboxes and take phone calls. Getting customers to respond, even if they do any […]
How To Effectively Use Intelligent Automation Powered by Artificial Intelligence (AI) In Your Service Department Well-timed, non-intrusive communication with customers is essential for fueling the overall success of your service department. It is imperative to keep your service department at the forefront of customers’ minds from the day they purchase a new or used vehicle […]
Clear communication is vital to the success of any business – and for automotive dealerships, it is the very lifeblood. Keeping customers informed about their repairs, eliciting responses from them when their vehicle is due for repair and keeping records of conversation are all critical indicators of success. This might sound like a tall order […]
You have enough going on in your service department without wasting time on ineffective communication tactics that leave customers unhappy and put your staff behind schedule. At the same time, an adequate amount of communication is critical for keeping your customer satisfaction index (CSI) scores up. So, does this leave you stuck between a rock […]
Your service department could be making money on recommended work – if it was actually recommended to the customer. We said “IF.” One of the common reasons services show as being declined is, the customer did not know about it – either because the service advisor failed to tell them or because the wrong person […]
Did You Know Text Messaging Recall Notices To Customers Increase Service Revenue & Decrease Time Between Open Repair Orders? Well it is true! Safety recalls are one of the most significant sources of revenue for your service department – when they are completed. 80% of manufacturer mandated recalls are never actually serviced.
When it comes to communicating with dealerships, these days customers want a hands-on digital customer service experience – but not necessarily in the sense you may think.
Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services […]
The best communications platform in the world will not work for your dealership if it is too complicated for some of your staff to learn or customers to respond. Time is money, and the more time they have to spend learning the system and asking questions about it, the more potential revenue goes down the […]
Sending videos of recommended repairs to customers using the new TEXT2DRIVE™ mobile app increases customer pay by $125 per repair order (RO). Average customer pay when videos are sent: $276.64 Average customer pay when videos are not sent: $151.84
In a perfect world, original equipment manufacturers (OEMs) and customers would never change the maintenance schedule on their vehicles. However, as you are well aware, this is not the case. And when the OEM alters their schedules for newer vehicles and technology, or customers change their appointment because they’re too busy, keeping up with it can quickly turn into […]
Text messaging is a time saver…one Volvo dealership reports that service advisors save as much as 40 hours a month using the TEXT2DRIVE™ messaging platform to notify customers of service intervals, repairs completion and follow-up in place of leaving a voicemail. What’s even better than saving time and money?
There’s a little-known secret in the auto industry and that best kept secret is that recalls are a huge money maker for auto dealers. In fact, 80% of manufacturer’s safety recalls are never serviced. That’s a huge chunk of revenue being left on the table for auto dealers to take advantage of.
Technology is changing everything these days. It’s changing the way we communicate with each other, it’s changing the way we shop, and it’s definitely changing the way customers interact with their auto dealer’s service department.
An Actual Case Study About Hebert’s Town & Country Improved Communication Is A Dealership’s Key To High CSI Scores! TEXT2DRIVE™ is a revolutionary text message marketing and sales tool developed specifically for dealerships. In many ways, it automates and significantly improves communication with your customers.
Recently, Dave Bushnell, Service Manager at Sandberg Volvo Cars in Lynnwood, Washington reported a dramatic increase in their dealership’s CSI (customer service index) score since switching to TEXT2DRIVETM. They came to us looking for the best way to communicate with their customers, but weren’t sure how to close the gap.