The COVID-19 (Coronavirus) pandemic has made widely felt impacts on the automobile industry, vehicle manufacturers are scrambling to mitigate the damage. With car sales declining, automakers are offering a variety of incentives including deferred payments, rebates and discounts.
These Practices Will Keep Your Business Strong During The Soft Economy Your dealership is not powerless in the wake of the Coronavirus (COVID-19) outbreak. Yes, the economy is soft, but you can still generate service revenue and make car sales. The trick is to modernize your dealership, to take it beyond 2020. The pandemic may […]
Social distancing is the new normal, but that does not mean your car sales need to suffer as a result. The Coronavirus (COVID-19) pandemic has changed many aspects of the way people do business and auto dealerships are no exception. Customers want to know that you have put certain measures in place. For this reason, you […]
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
Your dealership has the chance to get a new lease or sell a new vehicle every time a customer pulls into your service bay. This situation offers you several different opportunities: Acquire new inventory that will sell at maximum profit Sell a vehicle to a customer more frequently Get a customer into a new lease […]
Implementing digital technology into your dealership’s car sales process is a highly effective way to connect with customers on a personal level and customize their experience. Your customers have come to expect this level of service in the interactions they have with brands. This includes automotive dealerships.
Tracking down cars that meet the parameters of your vehicle buyback program can be challenging and time-consuming. However, it is necessary to ensure the program is profitable. Successfully pulling off this feat requires careful coordination between your sales and service departments, as well as tactfully approaching the customers whose vehicles you want to purchase. With […]
Acquiring inventory is a challenge that all auto dealerships face. Wholesale prices are high, while the supply of quality vehicles available for sale at auction is low. Do not forget about exorbitant auction fees. Then there is the issue and cost of transporting these vehicles to your sales lot. It is tricky to do so […]
Selling a customer a new vehicle is just half of the battle. Losing customers to a competitor once they are ready to replace it is far too easy. Customer retention is one of the biggest struggles dealerships face. You will drastically increase your chances of selling your customers their next car if you stay in […]
Consumers have many options when it comes to transportation these days. Uber and Lyft, taxis, public transportation, electric cars, the future adoption of self-driving cars and high gas prices have made it enormously tempting to ditch their vehicles altogether. This reality can make keeping up with vehicle sales seem nearly impossible at times. Factor in […]
There is one simple yet powerful step your sales staff can take to increase the number of vehicles they sell: text message shoppers videos of cars in which they have already expressed interest or that meet their preferences.
When it comes to selling cars, you can never get too much time. Every minute gained is time you can invest in pursuing qualified prospects and making another sale. Communicating with customers throughout the selling process and following up with them after a car sale is time-consuming, yet critical to the success of your dealership.
The best communications platform in the world will not work for your dealership if it is too complicated for some of your staff to learn or customers to respond. Time is money, and the more time they have to spend learning the system and asking questions about it, the more potential revenue goes down the […]
Better Communication, Better Training We know how it is. As a sales manager, it is your job to make sure your salespeople are doing their job properly and that new additions to the sales team are receiving the right level of training. Both are much easier said than done.
Texting while driving isn’t very smart, but texting within your auto dealership is. If you’re an auto dealer or in auto sales this is a must read. The World Is Advancing, Don’t Get Left Behind Everyone assumes that the auto dealership is an old boys club, which hasn’t been impacted by technology, but this couldn’t […]