The COVID-19 (Coronavirus) pandemic has made widely felt impacts on the automobile industry, vehicle manufacturers are scrambling to mitigate the damage. With car sales declining, automakers are offering a variety of incentives including deferred payments, rebates and discounts.
These Practices Will Keep Your Business Strong During The Soft Economy Your dealership is not powerless in the wake of the Coronavirus (COVID-19) outbreak. Yes, the economy is soft, but you can still generate service revenue and make car sales. The trick is to modernize your dealership, to take it beyond 2020. The pandemic may […]
Social distancing is the new normal, but that does not mean your car sales need to suffer as a result. The Coronavirus (COVID-19) pandemic has changed many aspects of the way people do business and auto dealerships are no exception. Customers want to know that you have put certain measures in place. For this reason, you […]
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
Your dealership has the chance to get a new lease or sell a new vehicle every time a customer pulls into your service bay. This situation offers you several different opportunities: Acquire new inventory that will sell at maximum profit Sell a vehicle to a customer more frequently Get a customer into a new lease […]
Implementing digital technology into your dealership’s car sales process is a highly effective way to connect with customers on a personal level and customize their experience. Your customers have come to expect this level of service in the interactions they have with brands. This includes automotive dealerships.
Tracking down cars that meet the parameters of your vehicle buyback program can be challenging and time-consuming. However, it is necessary to ensure the program is profitable. Successfully pulling off this feat requires careful coordination between your sales and service departments, as well as tactfully approaching the customers whose vehicles you want to purchase. With […]
Acquiring inventory is a challenge that all auto dealerships face. Wholesale prices are high, while the supply of quality vehicles available for sale at auction is low. Do not forget about exorbitant auction fees. Then there is the issue and cost of transporting these vehicles to your sales lot. It is tricky to do so […]
Selling a customer a new vehicle is just half of the battle. Losing customers to a competitor once they are ready to replace it is far too easy. Customer retention is one of the biggest struggles dealerships face. You will drastically increase your chances of selling your customers their next car if you stay in […]
Consumers have many options when it comes to transportation these days. Uber and Lyft, taxis, public transportation, electric cars, the future adoption of self-driving cars and high gas prices have made it enormously tempting to ditch their vehicles altogether. This reality can make keeping up with vehicle sales seem nearly impossible at times. Factor in […]