When it comes to communicating with dealerships, these days customers want a hands-on digital customer service experience – but not necessarily in the sense you may think.

We’ve all heard it. “The Survey.” It’s that seemingly harmless questionnaire that can end up losing crucial sales or even bankrupt an auto manufacturer altogether if left unattended. Don’t take this as a scare tactic; take this as reality. Whether we agree with it or not, the Customer Satisfaction Index (CSI) is crucial for all […]