It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
There are compelling reasons why text messaging has become one of the main ways that people communicate. It is fast, convenient and can be done anytime and in just about any setting. Text messaging does not discriminate; people who are hearing or speech impaired or deaf can read and respond to a text without any […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services […]
Improving Customer Satisfaction Through Text Messaging Can Better An Auto Manufacturer’s Brand Awareness & Sales While Auto Manufacturers (MFRs) rely on dealers to “rep” their products to consumers, they needn’t—and shouldn’t—take a back seat to managing the customer experience. The customer’s experience & satisfaction at the dealership directly affects the overall brand & sales of the […]
Technology is changing everything these days. It’s changing the way we communicate with each other, it’s changing the way we shop, and it’s definitely changing the way customers interact with their auto dealer’s service department.