Selling a customer a new vehicle is just half of the battle. Losing customers to a competitor once they are ready to replace it is far too easy. Customer retention is one of the biggest struggles dealerships face. You will drastically increase your chances of selling your customers their next car if you stay in […]

If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]

Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention.  Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services […]