Reducing in-person contact, or even eliminating it entirely, is no longer a luxury. In the Coronavirus era where social distancing has become the new norm, giving your service customers the option of contact-free appointments has become mandatory.
“Less is more” is a mantra many dealership service department managers have been forced to adopt as their mantra. You’ve likely been plagued by the following issues: increasing profit margins, understaffing, not enough hours in the day, recommended repair approvals that move at a snail’s pace, a lack of sufficient square footage in your repair shop […]
The makers of communication platforms love to claim their solutions are automated, but many lack true automation. In order to qualify as true automation, a solution must have the capability to operate or control a process by a highly automatic means. Intelligent automation, by its very nature, reduces the level of human intervention required. It […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
15.37%* Of Customers Who Received Reminders Had Service Performed In Less Than 30 Days Trying to keep track of multiple OEM schedules as they pertain to each customer’s vehicle perfectly illustrates the conundrum that many service departments find themselves facing. Recommended maintenance is a solid potential source of revenue for dealerships, but traditionally, capitalizing on […]
Dealerships Enjoy An Average 6.5% Show Rate Increase Due To Automated Service Appointment Reminders Despite hundreds of thousands of dollars in potential revenue to gain, far too many dealerships are missing the mark when it comes to winning over and retaining repeat business. The process starts with encouraging customers to use their service department and […]
When it comes to turning around recommended work that customers decline, there are many factors to consider. One of the most important is the possibility that the vehicle owner was never informed in the first place. This can happen for several reasons. For example, someone other than the vehicle owner may have picked it up […]
Previously Declined Service Reminders Increase Service Dept Revenue by $6,643 on Average 12.65% of customers contacted about declined recommended repairs open a repair order (RO) within 30 days at dealerships that use TEXT2DRIVE™. This response amounts to an additional $6,643 on average from January 2019 to February 2019 due to automated declined service reminders.
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages – 76.4% of those messages Were automated – in March of 2019. Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Dealerships using TEXT2DRIVE sent customers a total of 4.7M text messages – 76% were automated! Maintaining clear, productive communication with customers is tricky. The busy lives of many people make it challenging to deal with snail mail, clean out their email inboxes and take phone calls. Getting customers to respond, even if they do any […]
How To Effectively Use Intelligent Automation Powered by Artificial Intelligence (AI) In Your Service Department Well-timed, non-intrusive communication with customers is essential for fueling the overall success of your service department. It is imperative to keep your service department at the forefront of customers’ minds from the day they purchase a new or used vehicle […]
Low customer satisfaction index (CSI) can cost dealerships millions of dollars in lost opportunities. Think of CSI scores as another form of reviews – only these “reviews” make even more of an impact because J.D. Power reports on them.
You have enough going on in your service department without wasting time on ineffective communication tactics that leave customers unhappy and put your staff behind schedule. At the same time, an adequate amount of communication is critical for keeping your customer satisfaction index (CSI) scores up. So, does this leave you stuck between a rock […]
Your service department could be making money on recommended work – if it was actually recommended to the customer. We said “IF.” One of the common reasons services show as being declined is, the customer did not know about it – either because the service advisor failed to tell them or because the wrong person […]
When it comes to selling cars, you can never get too much time. Every minute gained is time you can invest in pursuing qualified prospects and making another sale. Communicating with customers throughout the selling process and following up with them after a car sale is time-consuming, yet critical to the success of your dealership.
In a perfect world, original equipment manufacturers (OEMs) and customers would never change the maintenance schedule on their vehicles. However, as you are well aware, this is not the case. And when the OEM alters their schedules for newer vehicles and technology, or customers change their appointment because they’re too busy, keeping up with it can quickly turn into […]