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How Hawkinson Nissan Generated an Additional $168,248 with TEXTcoupons from TEXT2DRIVETM

(9 month case study, Feb-Oct 2018)

Hawkinson Nissan

Coupons
Requested

coupons requested

2,399

Coupons
Redeemed

coupons redeemed

998

Increase in RO Redemptions

increase rate

60%

Total Revenue Earned from Coupon Promo

total revenue

$168K

The FixedOps Journal Recognition

TEXT2DRIVETM RECOGNIZED IN THE FIXED OPS JOURNAL OF AUTOMOTIVE NEWS

TEXT2DRIVETM was recently recognized in the Fixed Ops Journal section of Automotive News for the impressive results Hawkinson Nissan and Sheehy Auto Stores have seen as a direct result of using the communications platform. Hawkinson Nissan did $168,000 in additional service business over seven months after texting a coupon for an oil and filter change to roughly 2,400 customers. The dealership has also experienced a 38% increase in recommended repair approvals from customers who previously declined the work. The number of customers who returned to the dealership for service the first time after getting a coupon rose, as well, by 22%. More than 1,400 dealerships use the TEXT2DRIVETM platform.

Read the Full Article in Automotive News’ Fixed Ops Journal

The Challenge

  • Printing and distributing coupons is time-consuming and costly for dealerships
  • Customers do not want to print coupons from an auto dealer’s website or carry coupons around with them
  • Customer’s inboxes are besieged with emails and marketing messages are likely to end up in a spam folder

The Solution

  • Replace physical coupons with offers delivered to customers via text message
  • Trim marketing costs with the budget-friendly text messaging option
  • Save time by sending text coupons to all customers simultaneously, delivered in a matter of seconds
  • Extend the reach of offers by eliminating the need to print the coupons
  • Give customers the convenience of saving and presenting coupons on their phone instead of printing them
  • Analyze real-time reports to determine the success of each campaign
  • Save a record of every single interaction for future campaigns and customer service
TEXTcoupon phone screen

The Secret to How We Did It

A Simple Click is All it Takes

TEXTcoupons

  • Every interaction is archived permanently
  • Easily accessible in the dealer interface
  • Quickly analyze real-time reports
  • Double opt-in
Hawkinson web page

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