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How Hawkinson Nissan Generated an Additional $168,248 with TEXTcoupons from TEXT2DRIVETM

(9 month case study, Feb-Oct 2018)

Hawkinson Nissan


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Increase in RO Redemptions

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The FixedOps Journal Recognition


TEXT2DRIVETM was recently recognized in the Fixed Ops Journal section of Automotive News for the impressive results Hawkinson Nissan and Sheehy Auto Stores have seen as a direct result of using the communications platform. Hawkinson Nissan did $168,000 in additional service business over seven months after texting a coupon for an oil and filter change to roughly 2,400 customers. The dealership has also experienced a 38% increase in recommended repair approvals from customers who previously declined the work. The number of customers who returned to the dealership for service the first time after getting a coupon rose, as well, by 22%. More than 1,400 dealerships use the TEXT2DRIVETM platform.

Read the Full Article in Automotive News’ Fixed Ops Journal

The Challenge

  • Printing and distributing coupons is time-consuming and costly for dealerships
  • Customers do not want to print coupons from an auto dealer’s website or carry coupons around with them
  • Customer’s inboxes are besieged with emails and marketing messages are likely to end up in a spam folder

The Solution

  • Replace physical coupons with offers delivered to customers via text message
  • Trim marketing costs with the budget-friendly text messaging option
  • Save time by sending text coupons to all customers simultaneously, delivered in a matter of seconds
  • Extend the reach of offers by eliminating the need to print the coupons
  • Give customers the convenience of saving and presenting coupons on their phone instead of printing them
  • Analyze real-time reports to determine the success of each campaign
  • Save a record of every single interaction for future campaigns and customer service
TEXTcoupon phone screen
TEXTcoupon phone screen

The Secret to How We Did It

A Simple Click is All it Takes


  • Every interaction is archived permanently
  • Easily accessible in the dealer interface
  • Quickly analyze real-time reports
  • Double opt-in
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