Car dealerships have an employee retention problem. The employee turnover rate currently stands at 67%*, a number that has risen steadily for a decade. This trend presents a costly problem for dealerships, who lose millions of dollars when employees take their customers with them to the next dealership.
Implementing digital technology into your dealership’s car sales process is a highly effective way to connect with customers on a personal level and customize their experience. Your customers have come to expect this level of service in the interactions they have with brands. This includes automotive dealerships.
Acquiring inventory is a challenge that all auto dealerships face. Wholesale prices are high, while the supply of quality vehicles available for sale at auction is low. Do not forget about exorbitant auction fees. Then there is the issue and cost of transporting these vehicles to your sales lot. It is tricky to do so […]
There has been a steady increase over the past few decades in the number of United States residents who speak a language other than English. A 2010 United States Census brief revealed compelling statistics: The Latino population increased by 15.2 million between 2000 and 2010. Latinos accounted for more than half of the total United […]
There are compelling reasons why text messaging has become one of the main ways that people communicate. It is fast, convenient and can be done anytime and in just about any setting. Text messaging does not discriminate; people who are hearing or speech impaired or deaf can read and respond to a text without any […]
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages – 76.4% of those messages Were automated – in March of 2019. Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Low customer satisfaction index (CSI) can cost dealerships millions of dollars in lost opportunities. Think of CSI scores as another form of reviews – only these “reviews” make even more of an impact because J.D. Power reports on them.
When it comes to communicating with dealerships, these days customers want a hands-on digital customer service experience – but not necessarily in the sense you may think.
Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services […]
Keeping the lines of communication open with employees and customers at a busy automotive dealership is challenging when you have so many other areas to consider. While communication may seem like a minor issue, a gap in it can become extremely costly.