Car dealerships have an employee retention problem. The employee turnover rate currently stands at 67%*, a number that has risen steadily for a decade. This trend presents a costly problem for dealerships, who lose millions of dollars when employees take their customers with them to the next dealership.
Implementing digital technology into your dealership’s car sales process is a highly effective way to connect with customers on a personal level and customize their experience. Your customers have come to expect this level of service in the interactions they have with brands. This includes automotive dealerships.
Acquiring inventory is a challenge that all auto dealerships face. Wholesale prices are high, while the supply of quality vehicles available for sale at auction is low. Do not forget about exorbitant auction fees. Then there is the issue and cost of transporting these vehicles to your sales lot. It is tricky to do so […]
There has been a steady increase over the past few decades in the number of United States residents who speak a language other than English. A 2010 United States Census brief revealed compelling statistics: The Latino population increased by 15.2 million between 2000 and 2010. Latinos accounted for more than half of the total United […]
There are compelling reasons why text messaging has become one of the main ways that people communicate. It is fast, convenient and can be done anytime and in just about any setting. Text messaging does not discriminate; people who are hearing or speech impaired or deaf can read and respond to a text without any […]
Dealerships that use TEXT2DRIVE sent customers a total of 4.7 million text messages – 76.4% of those messages Were automated – in March of 2019. Aside from the mechanisms of vehicles and the computers you use to conduct business, you may not consider technology a critical part of operations at your dealership.
Low customer satisfaction index (CSI) can cost dealerships millions of dollars in lost opportunities. Think of CSI scores as another form of reviews – only these “reviews” make even more of an impact because J.D. Power reports on them.
When it comes to communicating with dealerships, these days customers want a hands-on digital customer service experience – but not necessarily in the sense you may think.
Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services […]
Keeping the lines of communication open with employees and customers at a busy automotive dealership is challenging when you have so many other areas to consider. While communication may seem like a minor issue, a gap in it can become extremely costly.
The best communications platform in the world will not work for your dealership if it is too complicated for some of your staff to learn or customers to respond. Time is money, and the more time they have to spend learning the system and asking questions about it, the more potential revenue goes down the […]
To serve as an effective communication platform that meets today’s consumer standards and the unique needs of automotive dealerships, a communication platform must integrate seamlessly with your dealership management system (DMS) and business development center (BDC).
A short code is a five or six digit number (37483). A long code is a 10-digit telephone number (855-299-1099). But the difference isn’t just the length. There are various legal and technical differences in the way each number is used. There are also reasons why you should use one over the other. It depends […]
How Auto Dealers Can Avoid Potential High Fines From Text Message Marketing Lawsuits Texting is a unique and powerful marketing tool for your auto dealership. It is also subject to unique regulations which if violated can have powerful financial consequences. Not text messaging certain information can get you just in much trouble.
There’s a little-known secret in the auto industry and that best kept secret is that recalls are a huge money maker for auto dealers. In fact, 80% of manufacturer’s safety recalls are never serviced. That’s a huge chunk of revenue being left on the table for auto dealers to take advantage of.