The Coronavirus outbreak has given the United States economy a gut punch. Industries are reeling from mandated shutdowns and thousands of people have lost their jobs. Naturally, this has caused consumer spending in some sectors to grind to a halt.
Are vehicle safety recalls a problem for your service department? Wait, how is this possible? Between being mandated by law, issued by manufacturers and no additional cost to the consumer, safety recalls are a gold mine for any dealership. The problem is, this gold mine is largely untapped by the majority of service departments.
Did You Know Text Messaging Recall Notices To Customers Increase Service Revenue & Decrease Time Between Open Repair Orders? Well it is true! Safety recalls are one of the most significant sources of revenue for your service department – when they are completed. 80% of manufacturer mandated recalls are never actually serviced.
There’s a little-known secret in the auto industry and that best kept secret is that recalls are a huge money maker for auto dealers. In fact, 80% of manufacturer’s safety recalls are never serviced. That’s a huge chunk of revenue being left on the table for auto dealers to take advantage of.