Do you remember that one house down the street when you were a kid, the one that had a new car in the driveway every couple of years? Thinking back, it wasn’t a random string of vehicle makes, was it? They were always the same brand. Mr. and Mrs. Smith would take their old ride […]
Why do some service departments thrive while others struggle? Reputation and efficiency are critical factors in every customer decision. When drivers choose a dealership to work on their vehicle, they want to feel assured that they will receive the highest-quality, most dependable service in the least possible amount of time. To attract and retain customers […]
It can be extremely difficult to retain customers who have leased a vehicle from your dealership. In many cases, once the lease ends, they return the car and you never see them again. They take their business to a different dealer. You lose out on a lease renewal or vehicle sale and all of the […]
If you do not think that customer retention can make a significant impact on your service department revenue, consider the following: Acquiring a new customer costs more money than retaining an existing customer. It can cost a dealership up to 7x more to acquire a new customer than it does to retain a customer it […]
Dealerships are missing out on as much as $99 billion in annual service revenue due to lack of customer retention. Only about 30% of consumers take their vehicles to dealerships for repairs, while about 50% of consumers get repairs done at independent repair outlets, tire stores and quick-lube shops. The remaining 20% use the services […]