For fixed-ops leaders worried about all the talk of declining service volume, know there’s a pool of more than 2.5 million customers waiting to hear from your dealership. And when we say “waiting,” we mean vehicle owners whose lives literally depend on your dealership contacting them. According to a recent post from Carfax, which reported […]
The Coronavirus outbreak has given the United States economy a gut punch. Industries are reeling from mandated shutdowns and thousands of people have lost their jobs. Naturally, this has caused consumer spending in some sectors to grind to a halt.
Are safety recall alerts for cars a problem for your service department? Wait, how is this possible? Between being mandated by law, issued by manufacturers and no additional cost to the consumer, safety recalls are a gold mine for any dealership. The problem is, this gold mine is largely untapped by the majority of service […]
Did You Know Text Messaging Recall Notices To Customers Increase Service Revenue & Decrease Time Between Open Repair Orders? Well it is true! Safety recalls are one of the most significant sources of revenue for your service department – when they are completed. 80% of manufacturer mandated recalls are never actually serviced.
A short code is a five or six digit number (37483). A long code is a 10-digit telephone number (855-299-1099). But the difference isn’t just the length. There are various legal and technical differences in the way each number is used. There are also reasons why you should use one over the other. It depends […]
How Auto Dealers Can Avoid Potential High Fines From Text Message Marketing Lawsuits Texting is a unique and powerful marketing tool for your auto dealership. It is also subject to unique regulations which if violated can have powerful financial consequences. Not text messaging certain information can get you just in much trouble.
TCPA & FCC Regulations, Rules, Penalties And Examples Regarding TEXT MESSAGEs & Privacy We all know it’s illegal in most states to text and drive. We also know that effective text messaging increases your sales and promotes customer loyalty. What many auto dealers may not know, however, is there are laws enforced by the Federal […]
There’s a little-known secret in the auto industry and that best kept secret is that recalls are a huge money maker for auto dealers. In fact, 80% of manufacturer’s safety recalls are never serviced. That’s a huge chunk of revenue being left on the table for auto dealers to take advantage of.