Are vehicle safety recalls a problem for your service department? Wait, how is this possible? Between being mandated by law, issued by manufacturers and no additional cost to the consumer, safety recalls are a gold mine for any dealership. The problem is, this gold mine is largely untapped by the majority of service departments.
A short code is a five or six digit number (37483). A long code is a 10-digit telephone number (855-299-1099). But the difference isn’t just the length. There are various legal and technical differences in the way each number is used. There are also reasons why you should use one over the other. It depends […]
How Auto Dealers Can Avoid Potential High Fines From Text Message Marketing Lawsuits Texting is a unique and powerful marketing tool for your auto dealership. It is also subject to unique regulations which if violated can have powerful financial consequences. Not text messaging certain information can get you just in much trouble.