Key Take Aways
- Customers will fully comprehend the necessity of the repair work when it is presented using tactics such as video and voiceover.
- Video Multi-Point Inspection tool (MPI) drives an average of $125 increase per repair order.
The average vehicle owner is not a mechanic. When it comes to recommended repairs, they need to be shown the issue in a clear and easily understood way. Customers will fully comprehend the necessity of the repair work when it is presented using tactics such as video and voiceover.
When these methods are used, you can make the recommended repairs in a consultative way. This approach provides a much better experience to customers and spurs more conversions than emailing an estimate on paper.
This is one of the reasons why the best way to convince customers that recommended repairs are necessary is to show them the work that needs to be done. Obviously, it would be difficult to bring every single customer into the service bay to show them in person. Fortunately, sending them a video will do the trick.
TEXT2DRIVE™, a full-featured communications platform, provides a mobile app on which your service technicians can record and send customers videos in which they point out recommended repairs. Customers can see the issues with their own eyes. They will appreciate your transparency and will feel assured that the work should be done.
Dealerships that sent multi-point inspection (MPI) videos through TEXT2DRIVE enjoyed an average $125 increase per repair order (RO) in March of 2019 once the video was sent.
Furthermore, the videos are sent via text message, the preferred method of communication among customers. Texting is quick, easy and convenient. Customers can read and send texts anytime and anywhere, with minimal intrusion into their busy lives. Text messages are also convenient for your employees to send and receive through TEXT2DRIVE’s mobile app.
The creators of TEXT2DRIVE made it easy for anyone, even the least tech-savvy employees, to record and send the videos. You can choose whether service technicians send the videos to service advisors to review first or if they send the videos directly to customers.
Build trust with customers, give them a clear understanding of the recommended repairs and generate more service revenue with video MPIs. Learn more about this feature and the other profit-driven features available on TEXT2DRIVE.