Service departments have entered the Digital Age using dealership service software, and it's having an impact on service upsells
TEXT2DRIVE CEO Gregg C. Owen examines how what started as dealership service departments offering Text-to-Pay contactless payment to customers during COVID has evolved into Service Advisors sending multipoint inspections to customers smartphones enabling them to build trust with customers and sell more services by presenting 100% of the service recommendations 100% of the time.
In his Automotive News article Gregg writes:
“You simply can’t sell what you don’t present. This is where technology can help, especially when your Service Advisors need to communicate service recommendations to a cash-strapped, credit card-maxed customer who has spent the last 18 months navigating the COVID-19 pandemic.
Like the emergence of digital retail tools on front-end departments, the pandemic towed Service Departments into the Digital Age using dealership service software to improve customer conveniences like text-to-pay.
However, service departments have realized other opportunities to extend that contactless experience using dealership service software. Texting service customers links to multipoint inspections that connect approvals to digital payments offered service management teams a way to ensure 100% of service recommendations coming out of the bay are presented 100% of the time to 100% of their department’s customers.”
Read the full article on Automotive News.